THE ASSIGNMENT: Redefine Ripple’s flagship events to move beyond virtual interactions.

THE TRUTH: Industry events often feel transactional and uninspired. Ripple needed to stand apart.

THE AUDIENCE: Global fintech leaders, innovators, and Ripple clients.

THE BIG IDEA: Design immersive events blending brand storytelling, cultural cues, and high-value networking opportunities.

THE IMPACT: Ripple’s events sold out, drew global thought leaders, earned design awards, and generated media attention that cemented Ripple as a fintech leader.