Simplot | Experience Center
6,000 sq ft interactive brand destination that turned a corporate lobby into a living brand story.
THE ASSIGNMENT: Create an interactive brand destination inside Simplot’s new HQ.
THE TRUTH: Guests and employees saw Simplot as a massive agribusiness but didn’t understand its history, innovation, or sustainability story.
THE AUDIENCE: Employees, partners, and VIP guests.
THE BIG IDEA: Transform the lobby into a 6,000 sq ft Experience Center with a centerpiece earth pillar, a sensor-activated farm table with custom 3D-printed objects, and real-time data storytelling.
THE IMPACT: Reframed Simplot as a forward-looking innovator while celebrating its roots. The center became a destination for employees and guests alike.
