I’m what happens when a theater kid gets really tired of corporate theater.

I moved to New York to direct plays. Instead, I spent nearly a decade at big ad agencies watching creative people make beautiful work no one remembered or cared about. The breaking point? Realizing that no matter how strategic the work was, the system didn’t care:

Storytelling was just a line item.

“Transparency” only lived on some forgotten slide.

And every big idea bowed to the holding company’s bottom line.

So I did what any reasonable person would do: quit my cushy day job and started a experiential + storytelling agency with someone I’d known for less than 30 days. Over the next 12 years, I built FACULTY into an 8-figure business, partnered with Fortune 500 and challenger brands, and created experiences and campaigns that people actually wanted to engage with.

I exited FACULTY in 2023 and swore I’d never be a founder or CEO again. But a year later, I found myself in the CEO seat of an AI hospitality startup. I secured investment, brought a product to market, and proved how innovation can fuel growth when it’s tied to real human needs.

Now I help mid-sized companies and Fortune 500 leadership, marketing, and innovation teams transform how they connect with the world through the stories they tell, the technology they deploy, and the experiences they create. For more than 20 years, I’ve brought together storytelling, strategy, and innovation to turn ideas into human-centered experiences that inspire engagement, drive growth, and help teams navigate the messy middle of change.

What I’ve done
(and why
it matters)

Built an agency from scratch
Created and scaled an experiential + storytelling company that grew into a trusted partner for brands like PUMA, AT&T, Holland America Line, and Walgreens.

Helped brands show up as themselves
Designed campaigns, activations, and experiences that cut through the noise and drove measurable engagement, loyalty, and revenue.

Launched first-of-its-kind programs
From O Magazine’s partnership with Holland America Line to Ripple’s global events to Cognoa’s FDA-approved autism diagnostic brand, I’ve helped bring bold, industry-shifting ideas to market.

Raised investment + brought an AI product to life
Led early fundraising and go-to-market strategy for an AI hospitality startup, proving how innovation can translate into real growth.

Learned from mistakes (and wins)
After 20+ years of building, breaking, and rebuilding companies, I know what makes growth sustainable and what burns teams out.

How my experience
helps you

  • I help companies build strategies rooted in real human behavior, not boardroom assumptions.

  • I turn those pretty decks into execution plans your team can actually follow and your customers will actually want.

  • I help you figure out what works for your specific situation, not what worked for someone else's completely different mess.

  • I cut through the noise to help you see what's actually broken and fix it before it kills your business.

  • I teach companies how to stop talking about themselves and start solving the problems their customers actually have.

I’ve learned the hard truths so you don’t have to

I work with leaders who know something isn’t working but can’t quite name what.

Usually, it’s not their product or their team or their market. It’s that they’ve lost sight of who they’re actually serving and why those people should give a damn.

I help you find your way back to what matters. Not what you think should matter, but what actually resonates with real humans.

The uncomfortable bits:

Admitting some assumptions are wrong.

Accepting that your current approach might be part of the problem.

Recognizing that change is hard and always takes longer than you want it to.

But the alternative?

Making the same mistakes and expecting different results (and you already know how that story ends).

Why you should have hired me yesterday

BOOK TIME

Looking for a speaker or interested in booking consulting time? Tell me more about what you need and I’ll get back to you shortly.