AT&T x NCAA Final Four | Fan Engagement Zone
13,000 sq ft interactive fan zone that attracted 50,000 fans and made AT&T one of the most talked-about sponsors of the tournament.
THE ASSIGNMENT: Cut through sponsor clutter at the NCAA Final Four and demonstrate AT&T’s innovation story.
THE TRUTH: Fans are bombarded with sponsor activations that feel shallow and forgettable.
THE AUDIENCE: College basketball fans and families at the NCAA Final Four.
THE BIG IDEA: Build an interactive fan zone with touch-activated basketballs, immersive projection mapping, and a Game of Thrones–themed LED “Game of Horse.”
THE IMPACT: Nearly 50,000 fans engaged in just one weekend, making AT&T one of the most visible and memorable sponsors of the event.
