Cognoa | Canvas DX Launch
Branded and launched the first FDA-cleared, AI-driven diagnostic tool for autism, positioning it as a breakthrough for families and physicians.
THE ASSIGNMENT: Create a brand for the first FDA-cleared, AI-driven diagnostic tool for ASD that worked across diverse populations.
THE TRUTH: Diagnosis was complex, inequitable, and left families waiting years for answers.
THE AUDIENCE: Pediatricians (first line of defense), specialists, and caregivers.
THE BIG IDEA: Position Canvas DX as the trusted tool that empowers pediatricians, with branding and campaigns under “A clear path to know.”
THE IMPACT: Took Canvas DX from name to launch in just 16 months, created three interconnected brand platforms, and delivered a $3M campaign that humanized complex AI tech.