Holland America Line x O Magazine | Nieuw Statendam Dedication
Three-day ship dedication featuring Oprah Winfrey that generated global media coverage and became one of the most iconic launches in HAL’s 150-year history.
THE ASSIGNMENT: Launch a new ship in a way that honored its legacy while attracting new audiences.
THE TRUTH: Traditional ship dedications are ceremonial but easily forgotten. HAL needed cultural relevance.
THE AUDIENCE: Loyal HAL travelers, press, and Oprah’s global audience.
THE BIG IDEA: Partner with O, The Oprah Magazine to design a three-day program culminating in an Oprah-led storytelling event.
THE IMPACT: Cemented HAL’s brand partnership with O, The Oprah Magazine, secured international press, and became one of the most celebrated dedications in cruise history.
